The impact of AI on copywriter capacity, coverage of new portfolios and translation costs — in numbers and percentages.
Copyediting as a type of coverage didn't exist before AI. Today we cover portfolios the copywriter had no capacity for — the mass segment, less important categories, long-tail products.
A total of +7 000 product texts per month that wouldn't exist without AI copyediting. Each copyeditor covers ~1 000 products/month at a capacity equivalent to a quarter-time role.
The exact copyeditor cost (hourly rate ~250 CZK) and total monthly OPEX To verify
Copywriters work with AI tools as a natural part of their editor. The copywriter remains the quality guarantor — AI takes over the routine part of the work and increases capacity without adding headcount.
The exact number of new texts thanks to AI will be added after evaluation. The capacity multiple and PEREX-per-text will be calculated. TBA
AI translations replace agency translation for verified Unique texts — never from copyediting. We translate more texts into more countries for a fraction of the original price.
We translate exclusively from verified Unique texts with the AI flag — never from AI copyediting. The luxury portfolio and specific products stay with agency translation.
The impact of AI on product texts can't be measured by savings alone — equally important is the coverage that wouldn't have existed without AI at all.