How much of the product copy across 27 markets and 59 thousand products is covered by AI creation — split into copywriting, copyediting and translations.
Every product text carries one of three flags. They differ in the role of AI, the level of human oversight and the type of portfolio they suit.
The copywriter works with LLM models as a natural part of their job and is the guarantor of the final text's quality. An approach suited to specific, premium portfolios where standards can't be compromised.
Product descriptions generated via LLM at larger scale, with copyeditor review according to the LQA standards of the given portfolio. It makes it possible to cover mass segments that previously stayed without any text.
The translation is based exclusively on a verified Unique text — never on AI copyediting. The result is language versions of the CZ original that retain Unique-text status.
Of 1 287 544 product impressions (product × country combinations where the product is actually shown), the text has the following origin:
The market type indicates which price or distribution tier a product belongs to — luxury, mass, professional, etc. So far we deploy AI texts most prominently in the MASS segment.
Switch between the three catalogue levels. The lower the level, the more detailed the breakdown.
Poland, Czechia and Romania are the main pilots for AI generation. Most other countries have texts primarily from copywriters and so far only sporadic AI translations.
If we had to commission all 66 899 AI texts (AI + AI Tr) from a copywriter as unique copy, it would cost the following. Enter the exact price per text — the calculation updates live.
Default €5 / text — adjust to the real copywriter rate. Once you enter exact prices, the calculation captures the difference between what unique cost and what AI cost.
If you want net savings after subtracting AI costs, enter the price per AI text. Default 0.